The little cardboard box is beloved by every major player in the industry, from editors to trend-setting celebs like Kim Kardashian and Julianne Hough.
In fact, one box of Hoola was sold every To meet consumer's demands for the product, Benefit has set up a state-of-the-art factory in Port Jervis, New York.
It was actually kind of scary, and one of the only experiences I’ve had where my life was in actual danger.
But that always makes for the funnest adventures…no?
So I rounded up this guy I used to date, a crazy Bulgarian artist/party animal named Boris, and headed out one sunny April afternoon.And don't be surprised if you find yourself hypnotised by the strangely soothing stamping-and-gluing assembly line.For those of you who are new to the product, allow us to explain just why we love it so damn much.I’ve only had two friends (that I know about) who’ve looked me in the eye and told me lies. I certainly had grace for their mistakes, but I’ve wondered looking back if I didn’t have grace for their lies.Neither of these two friends are in contact anymore. Being in a relationship with somebody who lies is tough.